Last month I created a series of four posts with songs that could be used to teach text structures. Because of the positive comments, I have planned a similar series. This time on persuasive techniques. Each Thursday in March, you can read about one persuasive technique or propaganda device. Posts feature commercial examples for each device. The series includes bandwagon, testimonials, loaded terms, and name-calling.
This technique encourages the listener to think that because everyone else does something, you should too or you will be left out. In literature, bandwagon is used to persuade the reader to agree with the argument of the writer.
Questions to Ask
Does using bandwagon really help to sell products?
Which age does bandwagon appeal to the most?
Does bandwagon work best in small-town USA or in large cities?
Old Navy “First Day of School Style”
Even though Julia Louis-Deyfus portrays a mom, her celebrity role is not pointed out. Instead, she acts the part of a mom dressing her son as a lawyer. He wants to dress like the other kids who shop at Old Navy. The commercial uses humor as well as bandwagon to sell Old Navy products.
Coca-Cola “It’s Beautiful”
Coco-Cola has a history of creating advertising that uses the idea that all people like Coke. One example is the “I’d Like to Teach the World to Sing” campaign.
In this “It’s Beautiful” commercial, Americans sing “America the Beautiful” in Spanish, English, Arabic, and other languages. The message is clear. Everyone likes Coca-Cola.
Chuck E Cheese’s Every Kid’s a Winner
Every kid who comes into Chuck E Cheese wins. The advertisement shows every kid winning tokens to play games.
This commercial advertises Taco Bell’s newest menu item, the Quesalupa. The ad shows person after person enjoying this cheesy treat.