Teaching the Persuasive Technique – Name Calling

Name calling is the final post in this series of persuasive techniques. It can include a large number of targets including denouncing values, laughter, or putting down ideas.

Advertisements use name calling when one product puts down a similar product by saying theirs is superior in some way.

Political candidates also use name calling to make their opponent appear undesirable.  


When using name calling, negative labels are used to describe a person or item. It creates fear and arouses prejudices in the hearers.


It’s a 10 Haircare

This ad makes fun of Donald Trump’s hair.

 T-Mobile “Drop The Balls” Super Bowl Ad

Cell phone companies have been putting each other down for years. In this ad, T-Mobile claims that Verizon got it wrong.

Verizon vs. AT&T “There’s a Map For That”

In this ad from AT&T, maps of coverage area with the words “5X More” imply that AT&T phones will not work in large areas of the country. 

Top 5 Pepsi vs Coke Commercials

Instead of adding just one commercial here, a montage of five are included in this video. See which does the best job at name calling.

Hillary Clinton Presidential Campaign Advertisement against Donald Trump

In almost every political campaign, opponents sling words at each other. Included are advertisements from both candidates. 

Donald Trump Presidential Campaign Advertisement against Hillary Clinton

 Teaching the Persuasive Technique Name Calling with Commercials
Gay Miller


Permanent link to this article: https://bookunitsteacher.com/wp/?p=4162