Name-calling is the final post in this series of persuasive techniques. It can include a large number of targets. Name-calling denounces values, laughs at opponents, or puts down ideas. Labels with a negative connotation such as tree-huggers are often used. Slanted language loaded with emotions makes the audience feel uneasy.
Advertisements use name-calling when one product puts down a similar product by saying theirs is superior. One product points out what is wrong with another. Continue Reading
In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,” 2017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies went with big celebrities.
Testimonial is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate. Continue Reading
Last month I created a series of four posts with songs that could be used to teach text structures. Because of the positive comments, I have planned a similar series. This time on persuasive techniques. Each Thursday in March, you can read about one persuasive technique or propaganda device. Posts feature commercial examples for each device. The series includes bandwagon, testimonials, loaded terms, and name-calling.
This technique encourages the listener to think that because everyone else does something, you should too or you will be left out. In literature, bandwagon is used to persuade the reader to agree with the argument of the writer.Continue Reading