Sep 08
This is the third post in my series on teaching persuasive techniques (sometimes called propaganda devices). In this lesson, we’ll focus on loaded terms—words designed to stir emotions—and explore how they’re used in commercials to influence an audience. To make the lesson even more practical, I’ve also included a short video on using analogies in argument …
Permanent link to this article: https://bookunitsteacher.com/wp/?p=4160
May 09
Do you want your students to be able to incorporate different persuasive techniques into their writing? Should students be able to make informed opinions about which products to purchase? Do you want your students to recognize different devices used in political advertising? Is the bandwagon persuasive technique effective? This series of posts helps answer these …
Permanent link to this article: https://bookunitsteacher.com/wp/?p=4168
Mar 23
Name-calling is the final post in this series of persuasive techniques. It can include a large number of targets. Name-calling denounces values, laughs at opponents, or puts down ideas. Labels with a negative connotation such as tree-huggers are often used. Slanted language loaded with emotions makes the audience feel uneasy. Advertisements use name-calling when one …
Permanent link to this article: https://bookunitsteacher.com/wp/?p=4162
Mar 09
In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,” 2017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies went with big celebrities. Check out these materials for teaching …
Permanent link to this article: https://bookunitsteacher.com/wp/?p=4158
