{"id":4168,"date":"2022-05-09T01:39:53","date_gmt":"2022-05-09T05:39:53","guid":{"rendered":"http:\/\/bookunitsteacher.com\/wp\/?p=4168"},"modified":"2022-06-23T18:28:06","modified_gmt":"2022-06-23T22:28:06","slug":"teaching-persuasive-technique-bandwagon","status":"publish","type":"post","link":"https:\/\/bookunitsteacher.com\/wp\/?p=4168","title":{"rendered":"Teaching the Persuasive Technique &#8211; Bandwagon"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon.PNG\" alt=\"Teaching the Persuasive Technique - Bandwagon\" width=\"450\" height=\"234\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 12pt;\"><span style=\"font-family: Verdana;\">Do you want your students to be able to incorporate different persuasive techniques into their writing?\u00a0 Should students be able to make informed opinions about which products to purchase? Do you want your students to recognize different devices used in political advertising? Is the bandwagon persuasive technique effective? This series of posts helps answer these questions.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 12pt;\"><span style=\"font-family: Verdana;\">Students evaluate ads for each device. Techniques include bandwagon, testimonials, loaded terms, and name-calling. You can easily navigate to each post in the series with the links found at the bottom of the post.<\/span><\/span><\/p>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon-4.png\" alt=\"Bandwagon\" width=\"360\" height=\"537\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-4\" style=\"text-align: center;\">\n<div style=\"text-align: justify;\">\n<p><span style=\"font-family: Verdana, Geneva;\">Check out these materials for teaching propaganda. This handout includes a foldable organizer that goes over the definitions of four persuasive techniques. You will also find links to the commercials used to teach bandwagon along with a printable discussion guide. A link to the Google Slide version of the teaching materials is also included.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary stretched-link\" href=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques-bandwagon.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">GET THE HANDOUT.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: kgkindergarten; color: #18bc9c;\">Bandwagon Persuasive Technique<\/span><\/h2>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon-3.png\" alt=\"Bandwagon\" width=\"360\" height=\"537\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-4\" style=\"text-align: center;\">\n<div>\n<h3><span style=\"font-family: Verdana, Geneva; font-size: 18pt; color: #18bc9c;\">Bandwagon Definition<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">This technique encourages the listener to think that because everyone else does something, you should too or you will be left out. <\/span><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">In literature, bandwagon is used to persuade the reader to agree with the argument of the writer.<\/span><\/p>\n<h3><span style=\"font-family: Verdana, Geneva; font-size: 18pt; color: #18bc9c;\">Questions to Ask<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana;\"><span style=\"font-size: medium;\">Does using bandwagon really help to sell products?<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana;\"><span style=\"font-size: medium;\">Which age does bandwagon appeal to the most?<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana;\"><span style=\"font-size: medium;\">Does bandwagon work best in the small-town USA or in large cities?<\/span><\/span><\/p>\n<\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span style=\"font-family: Verdana, Geneva; font-size: 18pt; color: #18bc9c;\">Advertisements<\/span><\/h3>\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Old Navy &#8220;First Day of School Style&#8221;<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"color: #000000;\">In this advertisement. Julia Louis-Deyfus portrays a mom, (Her celebrity role is not pointed out.) Instead, she acts the part of a mom dressing her son as a lawyer on the first day of school. Hunter wants to dress like all the other kids. His mother questions the students about where they \u201cgot this look.\u201d After learning they shop at Old Navy, Mom takes Hunter shopping before he goes to school. Now, he can look cool like all the other kids. The commercial uses humor as well as bandwagon to sell Old Navy products.<\/span>\u00a0<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=bYdtstH1JpQ\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Coca-Cola &#8220;It&#8217;s Beautiful&#8221;<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Coco-Cola has a history of creating advertising that uses the idea that all people like Coke. One example is the &#8220;I&#8217;d Like to Teach the World to Sing&#8221; campaign from the seventies. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">In this &#8220;It&#8217;s Beautiful&#8221; commercial, Americans sing &#8220;America the Beautiful&#8221; in Spanish, English, Arabic, and other languages. The message is clear. Everyone likes Coca-Cola.<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=D4BC8zUfNhU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Chuck E Cheese &#8220;Every Kid&#8217;s a Winner&#8221;<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Every kid who comes into Chuck E Cheese wins tokens.<\/span><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">\u00a0<\/span><\/strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">The advertisement<\/span><span style=\"color: #000000; font-family: Verdana; font-size: medium;\"> shows kids racing into the restaurant to get their tokens. Kids use the tokens to play games. It&#8217;s interesting that the restaurant ad does not mention food.<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=LwRykOizysA\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #000000;\"><strong><span style=\"font-family: Verdana;\">Taco Bell \u201cBigger Than F\u00fatbol\u201d<br \/>\n<\/span><\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: Verdana, Geneva; color: #000000;\">This commercial advertises Taco Bell&#8217;s newest menu item, the Quesalupa. The ad shows person after person enjoying this cheesy treat while telling the audience, &#8220;This is going to be bigger than&#8230;hipster man buns, Tinder, flying drones, aliens, the Texas Law Hawk, driving a car,\u00a0 VR, Mars landings, James Harden&#8217;s beard, hoverboards, and bigger than football or real f\u00fatbol.\u201c<\/span><\/p>\n<p><span style=\"font-family: Verdana, Geneva; font-size: 12pt; color: #000000;\">The ad features Brazilian soccer star Neymar and\u00a0George Takei of <em>Star Trek<\/em>.<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=sGDcbFkxGgE\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon-5.png\" alt=\"Bandwagon\" width=\"360\" height=\"537\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-4\" style=\"text-align: center;\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 12pt;\"><span style=\"font-family: Verdana;\">If you missed the link to the handout at the top of the post, here it is again.\u00a0\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary stretched-link\" href=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques-bandwagon.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">GET THE HANDOUT.<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #000080; font-family: kgkindergarten; font-size: 18pt; font-weight: bold;\">Check out the other posts in this series.<\/span><\/h3>\n<div class=\"container text-center\">\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4162\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Name-Calling-2.png\" alt=\"Name Calling\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div class=\"col-sm-4\" style=\"text-align: center;\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4160\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Loaded-Terms-2.png\" alt=\"Loaded Terms\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div><\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4158\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Testimonial-2.png\" alt=\"Testimonial\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div class=\"col-sm-4\" style=\"text-align: center;\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4168\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon-2.png\" alt=\"Bandwagon\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div><\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-8\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-2320\" src=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-282x300.png\" alt=\"Gay Miller\" width=\"282\" height=\"300\" srcset=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-282x300.png 282w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-600x637.png 600w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png 644w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you want your students to be able to incorporate different persuasive techniques into their writing?\u00a0 Should students be able to make informed opinions about which products to purchase? Do you want your students to recognize different devices used in political advertising? Is the bandwagon persuasive technique effective? This series of posts helps answer these &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4168\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":13679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[765],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Teaching the Persuasive Technique - Bandwagon - Book Units Teacher<\/title>\n<meta name=\"description\" content=\"Read about persuasive techniques used in advertisements while watching the videos commercials. 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