{"id":4162,"date":"2017-03-23T01:04:34","date_gmt":"2017-03-23T05:04:34","guid":{"rendered":"http:\/\/bookunitsteacher.com\/wp\/?p=4162"},"modified":"2022-06-22T10:46:24","modified_gmt":"2022-06-22T14:46:24","slug":"teaching-persuasive-technique-name-calling","status":"publish","type":"post","link":"https:\/\/bookunitsteacher.com\/wp\/?p=4162","title":{"rendered":"Name-Calling Persuasive Technique"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Name-Calling.PNG\" alt=\"Teaching the Persuasive Technique - Name-Calling\" width=\"450\" height=\"234\" \/><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 150%; text-align: justify;\" align=\"justify\"><span style=\"color: #000000; font-size: 12pt;\"><span style=\"font-family: Verdana;\">Name-calling is the final post in this series of persuasive techniques. It can include a large number of targets. Name-calling denounces values, laughs at opponents, or puts down ideas. Labels with a negative connotation such as tree-huggers are often used. Slanted language loaded with emotions makes the audience feel uneasy.<\/span><\/span><\/p>\n<p><span style=\"font-family: Verdana, Geneva; color: #000000;\">Advertisements use name-calling when one product puts down a similar product by saying theirs is superior. One product points out what is wrong with another.<\/span><\/p>\n<p><span style=\"font-family: Verdana, Geneva; color: #000000;\">Political candidates also use name-calling to make their opponents appear undesirable. The idea is to link a person to a negative idea.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: kgkindergarten; color: #18bc9c;\">Name-Calling Persuasive Technique<\/span><\/h2>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Name-Calling-4.png\" alt=\"Name-Calling Persuasive Technique\" width=\"360\" height=\"537\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-4\" style=\"text-align: center;\">\n<div style=\"text-align: justify;\">\n<p><span style=\"font-family: Verdana, Geneva;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #18bc9c; font-family: Verdana, Geneva; font-size: 18pt; font-weight: bold;\">Recap<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Verdana, Geneva;\">makes fun of an opponent<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva;\">intends to do damage<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva;\">makes the audience suspicious<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva;\">creates uneasy feelings<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva;\">used by politicians and companies<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Verdana, Geneva;\">Get the handout for this post here.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary stretched-link\" href=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques-name-calling.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">GET THE HANDOUT.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #18bc9c; font-family: Verdana, Geneva; font-size: 18pt; font-weight: bold;\">Question to Identify Name-Calling<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Verdana, Geneva; font-size: 12pt;\">What does the name mean?<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva; font-size: 12pt;\">What idea is associated with the person or idea?<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva; font-size: 12pt;\">How did the words make me feel?<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva; font-size: 12pt;\">Does the script appeal to emotions or intellect?<\/span><\/li>\n<li><span style=\"font-family: Verdana, Geneva; font-size: 12pt;\">Is the purpose positive or negative?<\/span><\/li>\n<\/ul>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Name-Calling-3.png\" alt=\"Name-Calling Persuasive Technique\" width=\"360\" height=\"537\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-4\" style=\"text-align: center;\">\n<div>\n<h3><span style=\"font-family: Verdana, Geneva; font-size: 18pt; color: #18bc9c;\">Definition<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: 12pt;\">When using name-calling, negative labels are used to describe a person or item. It creates fear and arouses prejudices in the listeners.<\/span><\/p>\n<\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span style=\"font-family: Verdana, Geneva; font-size: 18pt; color: #18bc9c;\">Name-Calling Advertisements<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong><span style=\"color: #000000; font-family: Verdana;\">It&#8217;s a 10 Haircare &#8220;President Donald Trump&#8221;<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\">Donald Trump was inaugurated on January 20, 2017. This advertisement played during the Super Bowl just a few weeks later. The ad begins with &#8220;America, we are in for at least four years of awful hair, so it&#8217;s up to you to make up for it with great hair.&#8221; Although Trump&#8217;s name is not mentioned it is strongly implied that Trump is the person referred to as having awful hair. The ad features one person after another with outrageous hairstyles. The only conclusion is that the <span style=\"color: #000000; font-size: 12pt;\">ad is making fun of Donald Trump&#8217;s hair.<\/span><\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=BH2bCJ5xm9I\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">\u00a0<\/span><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">T-Mobile &#8220;Drop The Balls&#8221;\u00a0<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\">Steve Harvey hosts this advertisement making it a testimonial as well as name-calling. In the advertisement, Harvey pokes fun at himself for naming the wrong winner at the 2016 Miss Universe pageant. This time he explains that he isn\u2019t the one who is wrong this go around; Verizon is wrong.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\">Cell phone companies have been using name-calling since they were first invented. This ad begins with\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\">Hey Verizon! You\u2019re WRONG! Again.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva;\">Harvey goes on to explain how Verizon got it wrong.<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=-D_mglFU0Gs\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">Verizon vs. AT&amp;T\u00a0&#8220;There&#8217;s a Map For That&#8221;<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">This is another example of the cell phone companies putting their competition down. In this ad, maps of coverage areas with the words &#8220;5X More&#8221; imply that AT&amp;T phones will not work in large areas of the country.\u00a0<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=T2t94e_f0Ec\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">7 Best Coca Cola vs Pepsi Commercials<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Verdana; font-size: medium;\">This film features a montage of seven videos. See which does the best job at name-calling.<\/span><\/p>\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\"><iframe style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"YouTube video player\" src=\"https:\/\/tube.rvere.com\/embed?v=N0NpZKaSerg\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #000080; font-family: kgkindergarten; font-size: 18pt; font-weight: bold;\">Check out the other posts in this series.<\/span><\/h3>\n<div class=\"container text-center\">\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4162\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Name-Calling-2.png\" alt=\"Name-Calling\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div class=\"col-sm-4\" style=\"text-align: center;\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4160\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Loaded-Terms-2.png\" alt=\"Loaded Terms\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div><\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4158\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Testimonial-2.png\" alt=\"Testimonial\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div class=\"col-sm-4\" style=\"text-align: center;\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4168\"><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/bookunitsteacher.com\/writing\/Bandwagon-2.png\" alt=\"Bandwagon\" width=\"300\" height=\"157\" \/><\/a><\/div>\n<div><\/div>\n<div class=\"col-sm-4\"><\/div>\n<\/div>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-sm-8\"><a href=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-2320\" src=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-282x300.png\" alt=\"Gay Miller\" width=\"282\" height=\"300\" srcset=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-282x300.png 282w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-600x637.png 600w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png 644w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Name-calling is the final post in this series of persuasive techniques. It can include a large number of targets. Name-calling denounces values, laughs at opponents, or puts down ideas. Labels with a negative connotation such as tree-huggers are often used. Slanted language loaded with emotions makes the audience feel uneasy. Advertisements use name-calling when one &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4162\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":13681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[765],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Name-Calling Persuasive Technique - Book Units Teacher<\/title>\n<meta name=\"description\" content=\"Name-calling is one of the easiest propaganda devices for students to understand. 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