{"id":4160,"date":"2025-09-08T14:00:22","date_gmt":"2025-09-08T18:00:22","guid":{"rendered":"http:\/\/bookunitsteacher.com\/wp\/?p=4160"},"modified":"2025-09-08T13:54:49","modified_gmt":"2025-09-08T17:54:49","slug":"teaching-persuasive-technique-loaded-terms","status":"publish","type":"post","link":"https:\/\/bookunitsteacher.com\/wp\/?p=4160","title":{"rendered":"Loaded Terms Persuasive Technique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4160\" class=\"elementor elementor-4160\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e53a1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e53a1eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0302274\" data-id=\"0302274\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-906768e elementor-widget elementor-widget-image\" data-id=\"906768e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"480\" height=\"480\" src=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms.jpg\" class=\"attachment-large size-large wp-image-13683\" alt=\"Loaded Terms Persuasive Technique\" loading=\"lazy\" srcset=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms.jpg 480w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms-300x300.jpg 300w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms-150x150.jpg 150w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms-24x24.jpg 24w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms-36x36.jpg 36w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2017\/03\/Loaded-Terms-48x48.jpg 48w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d202b9 elementor-widget elementor-widget-text-editor\" data-id=\"5d202b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e29e2 elementor-widget elementor-widget-text-editor\" data-id=\"d8e29e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the third post in my series on teaching persuasive techniques (sometimes called propaganda devices). In this lesson, we\u2019ll focus on <em data-start=\"315\" data-end=\"329\">loaded terms<\/em><span style=\"margin: 0px; padding: 0px;\"><em>\u2014<\/em>words designed to stir emotions\u2014and explore<\/span>\u00a0how they\u2019re used in commercials to influence an audience. To make the lesson even more practical, I\u2019ve also included a short video on using analogies in argument writing, giving your students another powerful strategy to add to their persuasive writing toolbox.<\/p><h2><span style=\"color: inherit; font-family: inherit; font-size: 24px;\">Handout<\/span><\/h2><p><span data-preserver-spaces=\"true\">This handout includes all the activities in a student-ready format. Just print and teach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5696ac elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e5696ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques-loaded-terms.pdf\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the activities handout.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9ce4a elementor-widget elementor-widget-text-editor\" data-id=\"6b9ce4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What Are Loaded Terms?<\/h2><p><span data-preserver-spaces=\"true\">Loaded terms are words or phrases that carry <\/span><span data-preserver-spaces=\"true\">strong<\/span><span data-preserver-spaces=\"true\"> emotional weight. Advertisers, politicians, and writers use them to create powerful reactions in readers or listeners.<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Politicians might use words like <\/span><em><span data-preserver-spaces=\"true\">freedom fighter<\/span><\/em><span data-preserver-spaces=\"true\"> instead of <\/span><em><span data-preserver-spaces=\"true\">rebel<\/span><\/em><span data-preserver-spaces=\"true\"> or <\/span><em><span data-preserver-spaces=\"true\">terrorist, <\/span><\/em><span data-preserver-spaces=\"true\">depending on the message they want to send.<\/span><\/li><li><span data-preserver-spaces=\"true\">Advertisements often use loaded words to make a product sound more desirable (or to make competitors sound worse).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-607d45d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"607d45d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11f1e83\" data-id=\"11f1e83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-397c629 elementor-widget elementor-widget-image\" data-id=\"397c629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/Loaded-Terms-3.jpg\" title=\"\" alt=\"Teaching Persuasive Terms Loaded Words\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-568212f\" data-id=\"568212f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9e31fa elementor-widget elementor-widget-text-editor\" data-id=\"b9e31fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Student-Friendly Definition<\/h4><p><em><span data-preserver-spaces=\"true\">Loaded terms are words that make people feel strong emotions, positive or negative, about a topic.<\/span><\/em><\/p><h3>Questions to Ask When Spotting Loaded Terms<\/h3><ul><li><span data-preserver-spaces=\"true\">What connotation <\/span><span data-preserver-spaces=\"true\">is used<\/span><span data-preserver-spaces=\"true\">: positive, negative, or neutral?<\/span><\/li><li><span data-preserver-spaces=\"true\">Does the vocabulary show authority or expertise?<\/span><\/li><li><span data-preserver-spaces=\"true\">Are idioms or figurative phrases used?<\/span><\/li><li><span data-preserver-spaces=\"true\">Do the words spark emotions such as pride, fear, or compassion?<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d77eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3d77eb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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.elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac215f4 elementor-widget elementor-widget-text-editor\" data-id=\"ac215f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Examples of Loaded Terms in Advertisements<\/h2><p>\u00a0<\/p><h3>Expedia \u201cTrain\u201d<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dea4f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dea4f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8eff83f\" data-id=\"8eff83f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcefef elementor-widget elementor-widget-video\" data-id=\"2fcefef\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=N-DtNm3zK_o&amp;&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/expedia.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Expedia Advertisement&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;border:none;background-color:#000}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/N-DtNm3zK_o?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-2fcefef&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL04tRHRObTN6S19vP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtMmZjZWZlZiIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/expedia.jpg\" title=\"\" alt=\"Expedia Advertisement\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Expedia Advertisement\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Expedia Advertisement<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77e4a7a\" data-id=\"77e4a7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e969b8 elementor-widget elementor-widget-text-editor\" data-id=\"9e969b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Phrases include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">influence narrow minds<\/span><\/li><li><span data-preserver-spaces=\"true\">bridge continents<\/span><\/li><li><span data-preserver-spaces=\"true\">puncture prejudice<\/span><\/li><li><span data-preserver-spaces=\"true\">keep peace<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">The emotional effect:<\/span><span data-preserver-spaces=\"true\"> The audience feels inspired and <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">, as if travel <\/span><span data-preserver-spaces=\"true\">changes<\/span><span data-preserver-spaces=\"true\"> the world.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ffd0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3ffd0b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e61396 elementor-widget elementor-widget-text-editor\" data-id=\"9e61396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Jeep \u201cWhole Again\u201d<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d392a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d392a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b1faf7\" data-id=\"1b1faf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d910a3 elementor-widget elementor-widget-video\" data-id=\"3d910a3\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/jeep.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Jeep Advertisement&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/97881583?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-3d910a3&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvOTc4ODE1ODM%2FY29sb3ImYXV0b3BhdXNlPTAmbG9vcD0wJm11dGVkPTAmdGl0bGU9MSZwb3J0cmFpdD0xJmJ5bGluZT0xI3Q9IiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTNkOTEwYTMiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/jeep.jpg\" title=\"\" alt=\"Jeep Advertisement\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Jeep Advertisement\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Jeep Advertisement<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a2d655\" data-id=\"8a2d655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e98b3b elementor-widget elementor-widget-text-editor\" data-id=\"6e98b3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Phrases include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">influence narrow minds<\/span><\/li><li><span data-preserver-spaces=\"true\">bridge continents<\/span><\/li><li><span data-preserver-spaces=\"true\">puncture prejudice<\/span><\/li><li><span data-preserver-spaces=\"true\">keep peace<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">The emotional effect:<\/span><span data-preserver-spaces=\"true\"> The audience feels inspired and <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">, as if travel <\/span><span data-preserver-spaces=\"true\">changes<\/span><span data-preserver-spaces=\"true\"> the world.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec20c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fec20c3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb2fcb elementor-widget elementor-widget-text-editor\" data-id=\"cbb2fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Evony: The King\u2019s Return<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1095544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1095544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e10c007\" data-id=\"e10c007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b9a54 elementor-widget elementor-widget-video\" data-id=\"54b9a54\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dt5JCzm5D_w&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/evony.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Evony Advertisement&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/dt5JCzm5D_w?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-54b9a54&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL2R0NUpDem01RF93P2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtNTRiOWE1NCIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/evony.jpg\" title=\"\" alt=\"Evony Advertisement\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Evony Advertisement\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Evony Advertisement<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e52bbb\" data-id=\"6e52bbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d885bdc elementor-widget elementor-widget-text-editor\" data-id=\"d885bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Powerful, battle-ready phrases include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Brave fellows, your country is at stake.<\/span><\/li><li><span data-preserver-spaces=\"true\">Fight for liberty.<\/span><\/li><li><span data-preserver-spaces=\"true\">Let Your Reign Begin.<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">The emotional effect: Stirring bravery and loyalty.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f21b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26f21b2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532b975 elementor-widget elementor-widget-text-editor\" data-id=\"532b975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Wendy\u2019s \u201cCold Storage\u201d<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c21ac5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c21ac5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c2fdfb9\" data-id=\"c2fdfb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51741f9 elementor-widget elementor-widget-video\" data-id=\"51741f9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XCrRGjb8_uU&amp;&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/wendy.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Wendy&#039;s Advertisement&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/XCrRGjb8_uU?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-51741f9&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL1hDclJHamI4X3VVP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtNTE3NDFmOSIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/wendy.jpg\" title=\"\" alt=\"Wendy's Advertisement\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Wendy&#039;s Advertisement\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Wendy&#039;s Advertisement<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-024ddb2\" data-id=\"024ddb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99df6f9 elementor-widget elementor-widget-text-editor\" data-id=\"99df6f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Powerful, battle-ready phrases include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Brave fellows, your country is at stake.<\/span><\/li><li><span data-preserver-spaces=\"true\">Fight for liberty.<\/span><\/li><li><span data-preserver-spaces=\"true\">Let Your Reign Begin.<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">The emotional effect: Stirring bravery and loyalty.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6dcf6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6dcf6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c882d elementor-widget elementor-widget-text-editor\" data-id=\"37c882d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Kia \u201cThe Perfect Getaway\u201d\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a9c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a9c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89eb68b\" data-id=\"89eb68b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d98baa7 elementor-widget elementor-widget-video\" data-id=\"d98baa7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IPAmKI_GrEU&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/kia.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Kia Advertisement&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/IPAmKI_GrEU?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-d98baa7&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL0lQQW1LSV9HckVVP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtZDk4YmFhNyIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/kia.jpg\" title=\"\" alt=\"Kia Advertisement\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Kia Advertisement\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Kia Advertisement<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caeac72\" data-id=\"caeac72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bedf4b5 elementor-widget elementor-widget-text-editor\" data-id=\"bedf4b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Descriptive and dramatic language include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">driving 200 mph<\/span><\/li><li><span data-preserver-spaces=\"true\">sniper<\/span><\/li><li><span data-preserver-spaces=\"true\">missile launcher<\/span><\/li><li><span data-preserver-spaces=\"true\">top-secret mission<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">The emotional effect: Excitement and danger, compared to the calm of a real snowy mountain drive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5885e65 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5885e65\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5c933 elementor-widget elementor-widget-text-editor\" data-id=\"7a5c933\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Classroom Activities for Teaching Loaded Terms<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe946fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe946fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a2e835\" data-id=\"2a2e835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd424c5 elementor-widget elementor-widget-image\" data-id=\"fd424c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/Loaded-Terms-4.jpg\" title=\"\" alt=\"Teaching Persuasive Terms Loaded Words\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-05cc3ba\" data-id=\"05cc3ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fe353 elementor-widget elementor-widget-text-editor\" data-id=\"63fe353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Here are a few ways to make this lesson interactive:<\/span><\/p><h4>Loaded Term Hunt<\/h4><p><span data-preserver-spaces=\"true\"> Play short clips of commercials (like the ones above). Have students underline or list the loaded terms they hear.<\/span><\/p><h4>Loaded Term Rewrite<\/h4><p><span data-preserver-spaces=\"true\">Give students a neutral sentence (e.g., <\/span><em><span data-preserver-spaces=\"true\">The car drives fast.<\/span><\/em><span data-preserver-spaces=\"true\">). Ask them to rewrite it using loaded terms that make it sound <\/span><strong><span data-preserver-spaces=\"true\">positive<\/span><\/strong><span data-preserver-spaces=\"true\"> (<\/span><em><span data-preserver-spaces=\"true\">The car zooms with thrilling speed.<\/span><\/em><span data-preserver-spaces=\"true\">) or <\/span><strong><span data-preserver-spaces=\"true\">negative<\/span><\/strong><span data-preserver-spaces=\"true\"> (<\/span><em><span data-preserver-spaces=\"true\">The car recklessly races down the road.<\/span><\/em><span data-preserver-spaces=\"true\">).<\/span><\/p><h4>Loaded Term Writing Prompt<\/h4><p><span data-preserver-spaces=\"true\">Provide a topic (school uniforms, recycling, or cafeteria food). Ask students to write a short ad using loaded terms to persuade classmates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6650fe0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6650fe0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893ed51 elementor-widget elementor-widget-text-editor\" data-id=\"893ed51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Analogies in Argument Writing (Video Lesson + Activity)<\/h2><p><span data-preserver-spaces=\"true\">While loaded terms appeal to emotions, <\/span><strong><span data-preserver-spaces=\"true\">analogies<\/span><\/strong><span data-preserver-spaces=\"true\"> strengthen arguments by making complex ideas easier to understand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d18fba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d18fba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77170c5\" data-id=\"77170c5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ee0719 elementor-widget elementor-widget-video\" data-id=\"6ee0719\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=a2wQzhNeiak&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bookunitsteacher.com\\\/writing\\\/persuasive-techniques\\\/loaded-words\\\/video-lesson.jpg&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Video Lesson on Using Analogies in Argument Writing&quot;,&quot;source&quot;:&quot;url&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/a2wQzhNeiak?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-6ee0719&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL2Eyd1F6aE5laWFrP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtNmVlMDcxOSIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques\/loaded-words\/video-lesson.jpg\" title=\"\" alt=\"Video Lesson on Using Analogies in Argument Writing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Video Lesson on Using Analogies in Argument Writing\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Video Lesson on Using Analogies in Argument Writing<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bad36f4\" data-id=\"bad36f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2365ebe elementor-widget elementor-widget-text-editor\" data-id=\"2365ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">\ud83d\udcfa <\/span><strong><span data-preserver-spaces=\"true\">Video Lesson: Analogies in Argument Writing<\/span><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28f6ab elementor-widget elementor-widget-text-editor\" data-id=\"c28f6ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">In this interactive video, students:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Complete a cloze definition of \u201canalogy.\u201d<\/span><\/li><li><span data-preserver-spaces=\"true\">Learn three rules for writing strong analogies.<\/span><\/li><li><span data-preserver-spaces=\"true\">See examples of good analogies (and one non-example).<\/span><\/li><li><span data-preserver-spaces=\"true\">Write their <\/span><span data-preserver-spaces=\"true\">own<\/span><span data-preserver-spaces=\"true\"> analogy using the sentence starter:<\/span><\/li><li><em><span data-preserver-spaces=\"true\">\u201cMy argument is ____. It\u2019s like ____ because ____.\u201d<\/span><\/em><\/li><\/ul><p>\u00a0<\/p><p><span data-preserver-spaces=\"true\">This pairs perfectly with loaded terms: students see how persuasive writing uses both <\/span><strong><span data-preserver-spaces=\"true\">emotional word choice<\/span><\/strong><span data-preserver-spaces=\"true\"> and <\/span><strong><span data-preserver-spaces=\"true\">logical comparisons<\/span><\/strong><span data-preserver-spaces=\"true\"> to convince readers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ba464 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5ba464\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00f27c elementor-widget elementor-widget-text-editor\" data-id=\"e00f27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!--StartFragment --><\/p><p>Ready to jump in?<\/p><p>This resource includes everything you need to teach the full lesson with ease:<\/p><ul><li>Graphic organizers for each persuasive technique in the series<\/li><li>Direct links to the recommended advertisements featured in the post<\/li><li>A printable response sheet for students to analyze the ads<\/li><li>The <em>Analogies in Argument Writing<\/em> organizer in both printable and Google Slides formats<\/li><li>A link to the full lesson video, available on YouTube and Vimeo<\/li><\/ul><p><!--EndFragment --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f8b1c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c1f8b1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/writing\/persuasive-techniques-loaded-terms.pdf\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the activities handout.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea59699 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea59699\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a9e01 elementor-widget elementor-widget-text-editor\" data-id=\"25a9e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!--StartFragment --><\/p><p>Visit all the posts in this series.<\/p><p><!--EndFragment --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c0d54e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0d54e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24471b8\" data-id=\"24471b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8040d4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8040d4c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4160\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Loaded Terms<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f0e9e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50f0e9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4158\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Testimonial<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b98c94d\" data-id=\"b98c94d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-905384f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"905384f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4162\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Name Calling<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e6827 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"16e6827\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4168\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Bandwagon<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8146a9 elementor-widget elementor-widget-spacer\" data-id=\"c8146a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c3e694 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c3e694\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6535bf\" data-id=\"e6535bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef729e elementor-widget elementor-widget-text-editor\" data-id=\"1ef729e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"col-sm-9\"><span style=\"color: #ffffff;\">See the product that inspired this post.<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bc4c10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc4c10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6c2396\" data-id=\"d6c2396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f96304 elementor-widget elementor-widget-image\" data-id=\"8f96304\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.teacherspayteachers.com\/Product\/Story-Elements-Point-of-View-Characters-Settings-Plot-Development-Theme-1363401\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/bookunitsteacher.com\/writing\/authors-purpose\/teaching-writing-with-animated-shorts-7.jpg\" title=\"\" alt=\"Teaching Writing with Animated Shorts - Teachers Pay Teachers Product\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20dfb4f\" data-id=\"20dfb4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5606cf elementor-widget elementor-widget-text-editor\" data-id=\"d5606cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!--StartFragment --><\/p><p><!--StartFragment --><\/p><p>Are you looking for a fun way to teach writing skills? This series teaches narrative, informative, and opinion writing with animated short films your students are sure to love!<\/p><p><!--EndFragment --><\/p><p><!--EndFragment --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef6fab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aef6fab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.teacherspayteachers.com\/Product\/Teaching-Writing-Animated-Shorts-Digital-Bundle-5042619\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-shopping-cart\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit TPT to shop.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237bb68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237bb68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d512861\" data-id=\"d512861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c525df elementor-widget elementor-widget-image\" data-id=\"0c525df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"644\" height=\"684\" src=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png\" class=\"attachment-large size-large wp-image-2320\" alt=\"Gay Miller\" loading=\"lazy\" srcset=\"https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent.png 644w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-282x300.png 282w, https:\/\/bookunitsteacher.com\/wp\/wp-content\/uploads\/2015\/08\/nametransparent-600x637.png 600w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b60f9ed\" data-id=\"b60f9ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is the third post in my series on teaching persuasive techniques (sometimes called propaganda devices). In this lesson, we\u2019ll focus on loaded terms\u2014words designed to stir emotions\u2014and explore\u00a0how they\u2019re used in commercials to influence an audience. To make the lesson even more practical, I\u2019ve also included a short video on using analogies in argument &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4160\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":13683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[765],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loaded Terms Persuasive Technique - Book Units Teacher<\/title>\n<meta name=\"description\" content=\"In this post on persuasive techniques or propaganda devices, you will find several commercials that use loaded terms to promote a product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookunitsteacher.com\/wp\/?p=4160\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loaded Terms Persuasive Technique - 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