{"id":4158,"date":"2017-03-09T01:39:26","date_gmt":"2017-03-09T06:39:26","guid":{"rendered":"http:\/\/bookunitsteacher.com\/wp\/?p=4158"},"modified":"2022-06-22T10:46:50","modified_gmt":"2022-06-22T14:46:50","slug":"teaching-persuasive-technique-testimonial","status":"publish","type":"post","link":"https:\/\/bookunitsteacher.com\/wp\/?p=4158","title":{"rendered":"Testimonial Persuasive Technique"},"content":{"rendered":"

\"Teaching<\/p>\n

In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,”\u00a02017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies\u00a0went with big celebrities.<\/span><\/p>\n

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Check out these materials for teaching propaganda. This handout includes a chart for students to complete explaining how the famous people worked well in promoting the products. You will also find links to the commercials used to teach the persuasive technique of testimonials. This handout includes a link to the Google Slide version of the teaching materials.<\/span><\/p>\n

GET THE HANDOUT.<\/a><\/p>\n<\/div>\n

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Testimonial Persuasive Technique<\/span><\/h2>\n
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Testimonial Definition<\/span><\/h3>\n

This technique is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate. <\/span><\/p>\n

This technique also uses plain folk to show the product appeals to ordinary people.<\/span><\/p>\n

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Questions to Ask<\/span><\/h3>\n
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  • What makes this person\u00a0a good representative\u00a0to endorse this product?<\/span><\/span><\/span><\/li>\n
  • Will the endorsement help sell the product? Explain why or why not.<\/span><\/span><\/span><\/li>\n
  • Can you think of celebrities that actually hurt the product they were trying to promote?<\/span><\/span><\/span><\/li>\n
  • What must a company consider before hiring a celebrity to endorse their product? For example, does age matter?<\/span><\/span><\/span><\/li>\n<\/ul>\n

    Testimonial\u00a0in Advertisements<\/span><\/h3>\n

    Wix.com<\/strong>\u00a0<\/span><\/p>\n

    The Wix ad features Gal Gadot of Wonder Woman.<\/i> She and Jason Statham who is known for his action-thriller roles are eating in a restaurant. The two must fight a group of bad guys while the chef busily works on creating a website.<\/span><\/p>\n

    With his headphones on working away on the ad, the chef doesn\u2019t realize his restaurant is blown up. In the end, he uses the ad he created on Wix to help promote his new business, a food truck.<\/span><\/p>\n