Tag: Persuasive Technique

Teaching the Persuasive Technique – Name Calling

Teaching the Persuasive Technique Name Calling with Commercials

Name calling is the final post in this series of persuasive techniques. It can include a large number of targets including denouncing values, laughter, or putting down ideas.

Advertisements use name calling when one product puts down a similar product by saying theirs is superior in some way. Continue Reading

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Teaching the Persuasive Technique – Loaded Terms

Teaching the Persuasive Technique Loaded Words with Commercials

This is the third post in a series of four on using persuasive techniques or propaganda devices. This post contains several commercials that use loaded terms to advertise their products. 

Loaded Terms Definition

Phrases with loaded terms have words that evoke strong emotions. Advertisements, speeches, and writers all use loaded terms. Continue Reading

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Teaching the Persuasive Technique – Testimonial

Teaching the Persuasive Technique Testimonial with Commercials

In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,” 2017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies went with big celebrities.

Testimonial Definition

Testimonial is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate. Sometimes plain folk are used to show the product appeals to ordinary people. Continue Reading

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Teaching the Persuasive Technique – Bandwagon

Teaching the Persuasive Technique Bandwagon with Commercials

Last month I created a series of four posts with songs that could be used to teach text structures. Because of the positive comments, I have planned a similar series. This time on persuasive techniques. Each Thursday in March, you can read about one persuasive technique or propaganda device. Posts feature commercial examples for each device. The series includes bandwagon, testimonials, loaded terms, and name calling.  

Bandwagon Definition

This technique encourages the hearer to think that because everyone else does something, you should too or you will be left out. In literature, bandwagon is used to persuade the reader to agree with the argument of the writer. Continue Reading

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Teaching Problems and Solutions with Songs

Songs for Teaching Problems and Solutions

This post “Teaching Problems and Solutions with Songs” is the final one in a series of four. This link contains a handout with the list of the songs from all four posts as well as some graphic organizers that can be used to evaluate the songs. I want to send out a special thank you to Nancy Davis’s Middle School music class for some great song suggestions! In the comment area below, I would love to hear your suggestions. Remember the songs must be classroom friendly.

Overcomer by Mandisa

Kisha’s battle with cancer inspired Mandisa to write Overcomer. The video includes a number of real life stories including Former U.S. Congresswoman Gabby Giffords, Captain Mark Kelly, Gold Medalist Scott Hamilton, Good Morning America host Robin Roberts and Biggest Loser runner-up Hannah Curlee. Continue Reading

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