In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,” 2017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies went with big celebrities.
Testimonial is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate. Sometimes plain folk are used to show the product appeals to ordinary people.