March 9, 2017 archive

Teaching the Persuasive Technique – Testimonial

Teaching the Persuasive Technique Testimonial with Commercials

In Part 2 of the series “Teaching the Persuasive Technique – Testimonial,”¬†2017 Super Bowl commercials are featured. Many stars came out to promote products. Actors, sports figures, and even Bill Nye the Science Guy promote products. With a 30-second spot costing $5 million, many companies¬†went with big celebrities.

Testimonial Definition

Testimonial is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate. Sometimes plain folk are used to show the product appeals to ordinary people. Continue Reading

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